in 1990, Gugly was born out of two Division I
swimmers’ visions of what athletic sportswear should
be. As fierce Division I competitors, these
pioneers became known for their unique style of
clothing—in particular, their swimming apparel.
The style became known as ‘gugly’, and thus, the
legacy was born.
the course of their careers, it became apparent to them
that competitive sportswear fashion didn’t allow the
athletes to express their individual tastes.
Styles and fits were outdated, and advances in
sportswear apparel were few and far between. They
began to search for companies meeting the needs of up
and coming athletes, but to no avail.
quest is culminating into what will be the next
generation of competitive swimming
and multi-sport attire.
mid-1999, Gugly's team of current and former athletes
began development of the Gugly
line of gear and equipment and began to create the
world's premiere multi-sport web site--gugly.com!
Once complete, there will only be one stop on your
browser for the best information, coaching,
entertainment and sportswear. Stay tuned, as we
attempt to revolutionize the swimming and multisport worlds!